Our Story

We can help make your special moment, truly memorable.

At Diamond Boutique, we believe that everyone deserves to have the best, no matter what their budget. We love helping our clients find their perfect engagement ring. That’s why we travel all over the world to source the most unique and rarest of gemstones. Buying jewellery online should be fun, exciting and simple; at Diamond Boutique it is exactly that.

Our Journey

 
Founded

Founded

(August, 2009)

When our founder was searching for an engagement ring for his now wife, he instantly fell in love with diamonds and coloured gemstones. Pritesh started the business in his spare time, with the aim to help others find their perfect engagement ring.

 
Website Launch

Website Launch

(October, 2012)

With a rapid growth in sales, managing the business became a full-time job for Pritesh - it was time to expand. When his two brothers Manish and Nishad joined the business, they started to develop the brand. It was then late 2012 the business was independently launched online as Diamond Boutique.

 
Custom Jewellery Design Launch

Custom Jewellery Design Launch

(Jan, 2013)

2013 marked the launch of two very special projects, starting off with The Art of Possible – our custom jewellery design service. This is an exciting four-step process that allows people to create personalised jewellery, capturing their story perfectly. With Diamond Boutique anything is possible!

 
Elements Collection Launch

Elements Collection Launch

(July, 2013)

We collaborated with award winning jewellery designer Zoe Harding to create a collection of high-end cocktail rings. Unique to Diamond Boutique this collection features 12 one-of-a-kind rings coupled with rare coloured gemstones and diamonds, each representing the elements Air, Earth, Fire and Water.

 
Diamond Boutique turns 5

Diamond Boutique turns 5

(August, 2014)

In August 2014 we celebrated 5 years of Diamond Boutique. Over the past 5 years we were able to expand the business in every sense of the word. We now have an excellent team and have also gained an amazing reputation as a leading online retailer for fine coloured gemstone jewellery.

 
Featured on TOWIE

Featured on TOWIE

(November, 2014)

We were flattered to have our Mira Emerald & Diamond Ring featured on The Only Way Is Essex! We couldn’t agree more that a beautiful promise should be sealed with a gorgeous ring.

 
Finalists at the UK Jewellery Awards

Finalists at the UK Jewellery Awards

(June, 2015)

Mid 2015, we received exciting news that Diamond Boutique had been selected as finalists for the E-Tailer of the Year 2015 category at the UK Jewellery Awards. We were extremely honored to attend the dazzling awards ceremony. 

Our values

 

Be the Best

We aim to become a leading global brand in fine gemstone jewellery.

 

Be Exceptional

We produce high-quality products at reasonable prices.

 

Be Customer Centric

We go above and beyond to meet customer expectations.

 

Be Ethical

We use precious stones and materials from legitimate sources only.

 

Be Honest

We provide honest advice and guidance with no pressure to buy.

DB Team

Pritesh
Tourmaline

Pritesh

Managing Director

Apart from making Diamond Boutique a global brand Pritesh enjoys spending time with his beautiful family. He loves travelling and has visited 32 countries in total. Loves pizza, green tea and fine wine!

Zoe
Emerald

Zoe Harding

Freelance Jewellery Designer

Zoe is a multi award winning luxury jewellery designer who designed the twelve-piece Elements Collection. It is Zoe’s belief that the details is what makes a piece truly special, and that jewellery should have meaning and bring joy to the wearer.

Mira
Garnet

Mira

Management Accountant

CIMA qualified accountant and mum of two beautiful girls who pretty much take up all of her free time. Mira enjoys shopping, holidays, American TV shows and spending time with her family. 

Raila
Ruby

Raila

Marketing Manager

Raila found her perfect match at Diamond Boutique. She is responsible for enhancing the marketing strategy with her passion, creativity and knowledge. She is also the master of languages, speaking a total of 7, including Korean!

Marek
Emerald

Marek

Lead Developer

He is crazy about all topics related to science and technology. Always trying to optimise everything around him from software to daily activities. Outside the office, he is a passionate athlete in sprint and long jump.

Kelly
Aquamarine

Kelly

Lead Designer

A discussion with Kelly will always make you wonder. Quirky, full of character and with insane attention to detail, her goal is to make Diamond Boutique a global brand.

Lorraine
Pearl

Lorraine

Social Media Analyst

Young, enthusiastic and passionate are a few ways to describe Lorraine. In charge of our social media platforms Lorraine ensures that she engages with our customers and that they are regularly updated.