Diamond Insights

  1. How to tell if a diamond is real or fake

    How to tell if a diamond is real or fake
    Prior to the late 1970s, if you were lucky enough to be given a diamond you could be categorically certain that it was genuine. The reason for this was that up until then there was no diamond substitute. However, in 1977 all that changed with the introduction of cubic zirconia in the jewellery marketplace (and, more recently moissanite, which was...
  2. Extraordinary blue diamond discovered in South Africa's Cullinan mine

    Extraordinary blue diamond discovered in South Africa's Cullinan mine
    A rare, 29.6-carat blue diamond has been discovered at the Cullinan mine in South Africa. The mine, located roughly 25 miles north-east of Pretoria, is owned by Petra Diamonds, who also operate mines in Tanzania and Botswana. In a press release the company described this recent discovery as ‘one of the most exceptional stones’ recovered from the mine. In their...
  3. Our Ethical Promise

    Our Ethical Promise
    OUR ETHICAL PROMISE To prevent diamonds from areas of conflict entering into the legitimate diamond supply chain, diamonds are monitored at every point of the diamond pipeline, from mining through to retail. These monitoring processes are called the Kimberley Process and System of Warranties. The ethical trade of diamonds is very important to us and we work with suppliers from...
  4. Conflict and Blood Diamonds

    Conflict and Blood Diamonds
    CONFLICT AND BLOOD DIAMONDS Conflict diamonds, also referred to as blood diamonds, are diamonds that finance rebel movements and fund conflict in war torn areas, particular in central and Western Africa. The UN defines conflict diamonds as ‘diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military...

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