holly willoughby with founder priteshAbove: Holly Willoughby with our founder, Pritesh Vegad.
  It’s never a quiet day at Diamond Boutique! As such, we recently had the absolute pleasure of meeting with none other than television presenter, author, M&S ambassador and all-round ray of sunshine Holly Willoughby! The This Morning star came to us with the desire to curate a beautiful ruby ring as a personal gift to herself - alongside a matching lovely pair of cufflinks for her husband.

The Process

Holly’s always been known for her impeccable taste in jewellery, so we were honoured that she decided to choose Diamond Boutique for her next piece. As such, our team leapt at the opportunity - and we’d be lying if we said we weren’t just a little bit excited! All throughout the process, Holly was absolutely fantastic to work with - from the initial consultation, to the final product, she was always open to suggestions, and was happy for us to create a number of conceptual designs, whilst still having a strong idea of what she wanted. The team and Holly worked together in close tandem whilst we mused and mulled over her prospective ideas, before settling on the final piece.

The Design

Choosing 18ct white gold for the ruby ring proper, Holly embellished the piece with both bezel-set rubies and diamonds, whilst thematically she went for classic, vintage looks that inspire both dignity, class and succinct beauty. The first concept featured a gorgeous 6mm ruby cushion, with milgrain detailing and pave set diamonds embroidering the shoulder of the ring. With each concept, we designed two separate versions, which allow for a little extra detailing - and we love choice here at Diamond Boutique! Holly was looking for little splash of vintage, so for the second version we added beautiful grain set diamonds. Take a look: Holly Willoughby designed ruby ring concept For the second concept, we exchanged the ruby cushion for a more rounded look. We still maintained the overall theme however, with pave set diamonds and that deliciously vintage, classic feel. holly willoughby's ruby ring concept two For the cufflinks below, she chose a matching 18ct white gold setting, adorned with 2mm bezel set rubies and subtle VS diamonds. If we dare say, it’s a gorgeous matching jewellery set that showcases Holly’s and her husband’s impeccable taste. Holly Willoughby designed ruby cufflinks They are both gorgeously subtle pieces, not overstated or too flashy, but with a delicious air of luxury. Aptly also, rubies are known to symbolise love, vitality & a wholehearted ‘zest for life’ - if you believe in the power of gemstones! Even so, however, it’s a personal favourite gemstone of ours, and we can’t think of a more perfect jewel to symbolise Holly’s bubbly outlook and happy-go-lucky personality. Fantastic choice! Feeling inspired to create your own ring or cufflinks? feel free to get in touch with our team at [email protected], or simply fill in the design form on our website. Alternatively, you can give us a ring on 0203 6959 885 and we’ll be more than happy to assist you.