Our Team

Our Team

It all started back in 2007, when Simon started his journey in to diamonds and jewellery at eighteen years old. Simon started at a prominent jewellers at the time, learning his craft and quickly transitioning from customer service to sales. Spending five years at this company he decided to start his own..!

The idea behind the business was to provide a personal, friendly service where we put the customer at the heart of the design process. We began networking and formed a talented and dedicated team of designers. We developed a bank of trusted sources for diamonds and gemstones and began working with goldsmiths and master-craftsmen in Hatton Garden in the heart of the jewellery quarter in London.

We love working closely with our customers, listening to their needs, discussing options, being realistic about budgets and creating special pieces of jewellery that really symbolises the couple’s commitment to each other. Your role is to bring the ideas and the inspiration! Our role is to offer advice and ensure that your jewellery piece dream comes to life as you imagined it! We continue to use passionate, innovative and committed people to design our rings and create the stunning pieces of jewellery. We tirelessly search our sources for the perfect stones for your jewellery pieces, that is the perfect colour, size, shape and suits your budget.

We use the finest materials for your jewellery that is ethically sourced following the Kimberly Process to ensure that our diamonds do not finance conflict in other countries. All of our rings are hand finished in our workshop in Hatton Garden and will be hallmarked. If applicable, they will come with a certificate so that you know that you’re getting an authentic product. As well as producing a stunning, authentic, ethically sourced product, we take pride in ensuring that it is durable and will last a lifetime and beyond so that it can be passed down the generations. Loved for years to come!

It is such a thrill at the end of the process, once the design is completed and the ring is created, to hand it over to the customer! We pride ourselves on making this tiny element, (but massively important part of the wedding and the life long journey together) stress free for you the customer: just as it should be.

We have an office in Holywood, Northern Ireland and a workshop in Hatton Garden, London. We don’t have a store and our products are made to order. This allows us to pass on savings from our reduced costs directly to you, the customer. This ensures all of our amazing jewellery comes at an affordable price something that was really important to us from the beginning.