Our Story

We can help make your special moment, truly memorable.

Though diamonds are a girl’s best friend and the classic choice for an engagement ring, colored stones are a trend that continues to show up on many a celebrity’s ring finger. Opting for a colored stone is a fresh take on the traditional engagement ring, and the candy colored sparklers are unique and beautiful. Though many have tried the trend, a few specific engagement rings have stood out.

Our Journey

  • Website Launch

    (October, 2012)

    With a rapid growth in sales, it was time for Diamond Boutique to expand and the brand quickly became the go-to brand for gemstone and coloured diamond jewellery. It was then late 2012 the business was independently launched online as Diamond Boutique.

  • Custom Jewellery Design Launch

    (Jan, 2013)

    2013 marked the launch of two very special projects, starting off with The Art of Possible – our custom jewellery design service. This is an exciting four-step process that allows people to create personalised jewellery, capturing their story perfectly. With Diamond Boutique anything is possible!

  • Elements Collection Launch

    (July, 2013)

    We collaborated with award winning jewellery designer Zoe Harding to create a collection of high-end cocktail rings. Unique to Diamond Boutique this collection features 12 one-of-a-kind rings coupled with rare coloured gemstones and diamonds, each representing the elements Air, Earth, Fire and Water.

  • Diamond Boutique turns 5

    (August, 2014)

    In August 2014 we celebrated 5 years of Diamond Boutique. Over the past 5 years we were able to expand the business in every sense of the word. We now have an excellent team and have also gained an amazing reputation as a leading online retailer for fine coloured gemstone jewellery.

  • Featured on TOWIE

    (November, 2014)

    We were flattered to have our Mira Emerald & Diamond Ring featured on The Only Way Is Essex! We couldn’t agree more that a beautiful promise should be sealed with a gorgeous ring.

  • Finalists at the UK Jewellery Awards

    (June, 2015)

    Mid 2015, we received exciting news that Diamond Boutique had been selected as finalists for the E-Tailer of the Year 2015 category at the UK Jewellery Awards. We were extremely honored to attend the dazzling awards ceremony.

Our Values

Be the Best

We aim to become a leading global brand in fine gemstone jewellery.

Be Exceptional

We produce high-quality products at reasonable prices.

Be Customer Centric

We go above and beyond to meet customer expectations.

Be Ethical

We use precious stones and materials from legitimate sources only.

Be Honest

We provide honest advice and guidance with no pressure to buy.